I launched Miss Organics in my London studio back in 2016 because I was not happy with the products I found on the beauty shelves. The disconnect between big marketing claims and high prices for low quality ingredients and poor ethics motivated me to work for a change. My main goal was to offer truly natural, high quality, ingredient-led products that go beyond marketing claims or superficial beauty and instead, feed the skin and the soul in a safe and sustainable way.
Having grown up in the hilly countryside of Bulgaria with the forest beginning at the end of my family’s garden, my connection and appreciation for nature are part of my being. I naturally grew up living a healthy lifestyle but never scrutinised what I put on my skin until my early twenties when I read a scientific journal pointing out that our skin absorbs a large percentage of what we put on it. The dangers of questionable ingredients in mainstream cosmetics shocked me and so I started switching my routine to what I thought was safer, natural skincare.
One day I got out of bed getting ready for work and suddenly realised I had a horrible, red, itchy skincare rash. I then read the ingredients list and realised the moisturiser I was using was actually not 100% natural despite the claims on the bottle. I had become a victim of ‘green washing’: when a company pretends its products are natural or environmentally friendly to boost its public image.
This incident happened around the time I was making a homemade lip balm, which turned really popular among the friends I gifted it to.
These events spurred me to train in natural skincare formulation and to start my own authentic brand which I could trust for my own sensitive skin. With the main aim to offer truly natural, non-toxic products that are suitable for all skin types and which delight the senses with a luxurious feel and divine aromas. But also to go beyond the ‘product’ and create a brand with real values.